KIND collects a new gold medal for the world’s most awarded gin
Over the past year, Bareksten Botanical Gin has become the world’s most award-winning spirits, both in terms of taste, design and branding. Kind’s award winning branding for this exquisite liquor recently received another global recognition; Gold for Best Established Brand at Harpers Design Awards.
Good design may only sell the one, first bottle if the liquid inside is discovered to be below par. But present the most sublime booze in a mediocre or off-putting package and the painstaking craft of the distiller or winemaker is likely to be left collecting dust.
Put simply, design and packaging matters. Both from a commercial perspective and to help guide consumers to the right choice for them, while reassuring by delivering a feelgood factor that fits with aspirations and intended drinking occasion.
It’s this thinking that provides the backdrop to the rigorous judging process at Harpers’ annual Design Awards. A first round assesses each entry according to its initial impact, originality, creativity, innovation, relevance to the target market and, finally, whether it meets the design brief.
Scores crunched and anomalies debated, a second round of judging then directs our panel to revisit the very best entries and debate which deserve to be awarded the highest accolades.
“Noted for its really strong imagery and striking looks, this combined cues of quality, mystery, craft and exclusivity in the one, dark, brooding and somewhat cultish packaging.”
Harpers Design Awards Jury statement
This is what the jury has to say about Kind’s winning contribution;
“Noted for its really strong imagery and striking looks, this combined cues of quality, mystery, craft and exclusivity in the one, dark, brooding and somewhat cultish packaging. It was agreed that this met the brief very well indeed, creating a gin bottle that clearly stands out from the crowd, while suggesting a spirit that draws on its Scandinavian roots and natural northern habitat.”
“A great bottle, incredible imagery, really strong, cult but friendly, with lasting impact,” said Duncan Watts, echoing the sentiments of his fellow judges.
